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How to Price Your eBook
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You’ve written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it’s of little value, and they won’t purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $39.99, and later reduce it to $24.95, don’t you think the people who bought it for $39.99 are going to be PISSED? (more…)

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Here’s a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review list if you have already been working on improving your website traffic. It will help you find ways that you might have known or forgotten.

1. People love to receive free or win free stuff, whether they really need it or want it. A free eBook is perfect to satisfy those needs over the Internet. They will visit your website to get the free valuable information. (more…)

copyright by Rena Klingenberg

So what do you talk about on the social networking sites where your potential customers are?

Whatever they’re talking about.

For example, if you make horse-themed jewelry and you’re on a horse-related networking site, join in and chat about horses, saddles, trail rides, etc. . . . but *not* about the horse-themed jewelry you make (unless someone else mentions your jewelry first).

Don’t worry – your niche social website friends will most definitely find your jewelry naturally as you participate in the site, and they visit your profile page there. (more…)

copyright by Rena Klingenberg

Most social networking sites have a “Friends” feature.  You can use this feature to keep track of other members on that site whose content, links, or other activities interest you.

But even better, the Friends feature also gives you an opening for connecting and building relationships with other members.

When another member adds you as their Friend in an online social community, your profile will now be more easily found by their Friends, which can help you quickly gain a lot of exposure to more people on that site.

On some social sites you’ll find that you’ve received a couple of Friend requests as soon as you’ve finished the signup process – usually one from the site’s administrator, and sometimes from one or two other members as well. (more…)

copyright by Rena Klingenberg

“Tagging” is an important tool for getting your jewelry found on the Internet.

A tag is a keyword assigned to a piece of content.  It’s a relevant word or phrase that describes and classifies the item so it can be easily found later.

Almost any form of online content can have tags assigned to it – a web page, a blog post, a photo, a video, bookmarked content, etc.

Good tags will help your jewelry get found by people who are searching for what you have to offer! (more…)

copyright by Rena Klingenberg

Your blog is an excellent tool for selling your jewelry online.  In fact, many jewelry artists sell their work exclusively from their blogs.

You can stir up your readers’ interest in your work by blogging about how your jewelry is created, what’s unique about a particular piece or component, what the piece signifies to you, what happened while you were creating it, etc.

Basically, give the piece of jewelry a history and an interesting story.  Let the tale unfold over a few blog posts. (more…)