copyright by Rena Klingenberg

So what do you talk about on the social networking sites where your potential customers are?

Whatever they’re talking about.

For example, if you make horse-themed jewelry and you’re on a horse-related networking site, join in and chat about horses, saddles, trail rides, etc. . . . but *not* about the horse-themed jewelry you make (unless someone else mentions your jewelry first).

Don’t worry – your niche social website friends will most definitely find your jewelry naturally as you participate in the site, and they visit your profile page there. (more…)

copyright by Rena Klingenberg

Most social networking sites have a “Friends” feature.  You can use this feature to keep track of other members on that site whose content, links, or other activities interest you.

But even better, the Friends feature also gives you an opening for connecting and building relationships with other members.

When another member adds you as their Friend in an online social community, your profile will now be more easily found by their Friends, which can help you quickly gain a lot of exposure to more people on that site.

On some social sites you’ll find that you’ve received a couple of Friend requests as soon as you’ve finished the signup process – usually one from the site’s administrator, and sometimes from one or two other members as well. (more…)

copyright by Rena Klingenberg

“Tagging” is an important tool for getting your jewelry found on the Internet.

A tag is a keyword assigned to a piece of content.  It’s a relevant word or phrase that describes and classifies the item so it can be easily found later.

Almost any form of online content can have tags assigned to it – a web page, a blog post, a photo, a video, bookmarked content, etc.

Good tags will help your jewelry get found by people who are searching for what you have to offer! (more…)